Michael Krigsman is the founder and host of the video series, CxO Talk. He has interviewed almost 1,000 top executives from major technology companies, including IBM, Adobe, Intel, HP, Aetna, Netflix, UPS, Zillow, among many more. Michael is also a columnist for ZDNet, writing about management and leadership at the enterprise level. Michael and I discuss how most tech companies -- and everyone else in general -- tend to focus on the features of their products and services, rather than making their customers' stories central to their message. Be sure to check out his interviews, which are available online for free at https://CxOTalk.com.
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